Pride is a many-headed monster. It shows itself in all sorts of guises including conceit, which starts from false ideas about ourselves - believing that we are cleverer, more attractive, wiser, more knowledgeable and generally morally better than we really are. Conceit lifts us up and pushes others down; it gives us a desire to taunt others about their inferiority, at the same time as we secretly envy what they do and who they are.