Jesus did not hide His identity. He was the King, He is the King and He will always be the King. The job of a king is to rule; not just to claim territory, but to direct the way people live. So, because Jesus is King, He has the right to tell people how to live and who to worship; and He always tells the truth.
 
Although Pilate was the highest authority in Israel, Jesus was higher than him. Pilate thought that Jesus should listen to him, but he was wrong. If Pilate had been interested in the truth, he would have done less talking and much more listening.
 
It is still true that those who want to know the truth will listen to Jesus. Indeed, because He is ‘the Truth’ (John 14:6), everything that comes from Him is 100% true. People who refuse Jesus cannot know the truth which will set them free. But those who are hungry for righteousness will find it in Jesus. Deciding to listen to Jesus separates out those who are on the side of truth, from those who reject His authority and believe lies. The best way to know what Jesus is saying is by reading the Bible and allowing Him to speak into your heart. It is a great test of the willingness of our friends and colleagues to be open to the truth: if they refuse to hear or read God’s Word they are rejecting Christ’s authority, but if they welcome His Word they are showing a hunger for truth which He will satisfy.